Our story

“My dream seemed foolish, but I knew I couldn't live without this work.”

 

Where better for the idea of a first independent swimwear collection to begin than in the land of beautiful Mediterranean beaches? “Italy has always felt like my destiny,” says Terezie Trusinová. “During university, I worked there every summer. I kept wondering why Italian fashion was a worldwide phenomenon. Between Milan and Lake Como are some of the oldest fabric-printing workshops, with knowledge passed down through generations. Lombardy is a centre for the world's finest lingerie and swimwear fabrics. Milan alone has around ten fashion schools teaching the highest levels of tailoring.”

While working for Timo, Terezie found reliable suppliers there. After she left in 2020, one invited her to represent his company in Eastern Europe. She seriously considered the offer, but it competed with her dream of creating her own brand and collections. “The idea seemed foolish at that moment. The pandemic was at its peak and many businesses were closing. My husband and sons supported me, but many people tried to discourage me. It was a real dilemma.”

Still undecided, she visited a swimwear fair in Cannes, where a meeting changed her life. “I met Piera, an elegant, spirited woman with Italian charm. She showed me her swimwear collection with such love and spoke so passionately about her company and work. I realised then that I couldn't be without this work, and how much I missed it.”

A few days later, Terezie made her decision and politely declined the representation offer. “Three weeks later, I was sitting in Piera's office in Milan, discussing how she could help me make my dream happen.”

The Mediterranean is therefore woven into the brand's origins, and its first collection, launched in 2022, has Italian roots too. Terezie worked with Italian designers and fabric manufacturers. “Working in Italy showed me the extraordinary opportunity to enrich Czech craftsmanship with Italian style and attention to detail, and their ability to balance sensuality and elegance. I create my collections within this magical meeting of two worlds,” says Terezie Trusinová.