ABOUT TEREZIE
“Creative work is how I express my approach to life.”
Terezie grew up surrounded by the traditions of tailoring and lingerie making. Her mother was production manager at Triola in Litoměřice, then one of the largest textile factories in Czechoslovakia.
As a teenager, she worked there every summer, helping in the cutting room and watching pattern makers who had trained during the First Republic in the salons of Hana Podolská or Oldřich Rosenbaum. “Stories of their masters sewing for Adina Mandlová or Lída Baarová made my work feel special. I learned from them how to improvise and find a solution in any situation. Luxury fabrics and advanced technologies were not available then, but they were wonderfully resourceful.” Their craftsmanship and creativity inspired her and showed her that creative work could express her approach to life.
Although Triola's pattern makers continued the finest tailoring traditions, many managers at the time spoke no foreign language and owed their positions mainly to Communist Party membership. That changed after 1989. Terezie, newly an adult, left for Prague to study business economics and management at the University of Economics, while her mother became director of the Litoměřice factory. In 1991, she privatised it with five other partners.
This became Timo, the well-known Czech lingerie and swimwear brand. After graduating, Terezie joined as a marketing specialist and soon became creative manager. For seven years, she led the creation of lingerie and swimwear collections, helping shape the brand's new style.
In 2003, Terezie returned from maternity leave and became product manager, then CEO of Timo four years later. Her team was the first in the Czech Republic to introduce an M-cup bra, followed by Dream Bra and Beauty Bra, which soon became bestsellers.
“I have spent my entire career creating lingerie, swimwear, nightwear and post-surgery lingerie collections,” says Terezie Trusinová. “I always strive to combine the DNA of traditional craftsmanship with modern, advanced technology, focusing above all on comfort and timeless style.”
After many successful years leading Timo, Terezie could have rested on her achievements. Instead, creativity inspired her next step: in 2020, she sold her stake in Timo and decided to create the swimwear collection she is now launching under her own name.
