Czech craftsmanship, Italian style

Traditional craftsmanship with a touch of Italian allure.

 “How do you feel in it?” Terezie Trusinová asks women wearing her lingerie and swimwear. If the answer is “good”, she is not satisfied. In her mind, that is only an average mark. “Our customers deserve more. I must do everything I can to make sure they take home more than an average result or a compromise,” she says.

Terezie often explains that her production methods remain faithful to traditional tailoring. “I mean respecting the technical processes that ensure the highest quality. Italian fashion is renowned, and I look there for new approaches while preserving the proven methods essential to quality,” she explains.

She therefore takes great care in choosing collaborators. In Bohemia and Moravia, she works with the finest small workshops and relies on experienced seamstresses to bring her designs to life. “They know exactly what each cut, seam and technique needs for a perfect fit. They give an idea life.” Terezie Trusinová often emphasises that her brand's production methods honour traditional tailoring principles.

“The details a customer cannot identify are the foundations of how wonderful she feels.”

“Many factors in creating a collection go unnoticed by a customer, yet form the foundations of how wonderful she feels,” explains Terezie. She admits she sometimes focuses too closely on perfect craftsmanship. “That is why working with my Italian partners is so enriching. We are shaped by a German-style discipline, by order, systems and processes, and sometimes forget the visual side. They emphasise refinement, sensuality and the expression of feminine strength, which they find intoxicating. When creating collections, they open themselves to life and enjoy it. ‘La dolce vita’ is everywhere. They are exceptional at that. I am at the beginning of this journey, and I want to learn it from them.”